Apple Park Augmented Reality experience

We happened to be in Cupertino, on Apple’s brand new campus, the day the Apple Park Visitor Center opened its doors!

The main attraction there is a massive aluminium model of the new Apple Spaceship campus that is used combined with an iPad as an Augmented Reality platform.

The app has three different stories: A bird’s view allowing you to change the time of the day, an Energy view that shows you how the campus uses solar energy and how energy is distributed throughout the network, and a Wind flow visualisation displaying airflow around the building.

This a great use of Augmented Reality to provide customers with an immersive experience!